![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2023/08/search-intent-for-e-commerce-64e48e39a25f3-sej.png "How Plural Keywords Impact Search Intent For Ecommerce [Data Study]")
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
![How Long Should An SEO Migration Take? [Study]](https://www.searchenginejournal.com/wp-content/uploads/2023/07/seo-migration-1-64bfa73cc0c08-sej.png "How Long Should An SEO Migration Take? [Study]")
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables as possible so that the business doesn’t see organic performance issues – either at all or for a longer than necessary period of time. Over … Read more
![How to Lift an Algorithmic Penalty & 91x Traffic [Case Study]](https://diggitymarketing.com/wp-content/uploads/2018/08/How-to-lift-AN-ALGORITHMIC-PENALTY-featured-image.jpg "How to Lift an Algorithmic Penalty & 91x Traffic [Case Study]")
Every once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan. This is the story of one of those SEO campaigns. As you might already know, I’m a … Read more
![How to Build White Hat Backlinks Like Crazy [TSI Case Study]](https://diggitymarketing.com/wp-content/uploads/2018/11/How-to-Build-a-Scalable-White-Hat-Agency-cover-Image.jpg "How to Build White Hat Backlinks Like Crazy [TSI Case Study]")
Introduction A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model. While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This … Read more
Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving … Read more
Whether you’re an e-commerce manager or an SEO specialist, you’ve invested a considerable amount of time and energy into working out the best practice approach for tackling organic search for online stores. An E-Commerce SEO Strategy Walk-Through In this case study, I’ll be showing you my agency The Search Initiative was able to double revenue … Read more
Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at a time. The key to doing this is keyword selection. Combine this with killer, shareable content and a solid link building strategy, and you’re well … Read more
We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue. Let’s look at the most common issues you should actually care about. 56.3% have pages missing x-default … Read more
![Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/08/syndication-case-study-seo.jpg "Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]")
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and what does that look like across Google surfaces (Search, Google News, etc.) The results confirmed what many have seen in … Read more
June 15, 2015 | Posted by Laura Campbell I rarely use Yahoo Search, but once in a while a friend will post something on Facebook and I innocently click through not realizing I’m entering the world of Yahoo News and Search – one of my least favorite online experiences. Today I noticed a … Read more
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