Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big … Read more
Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They … Read more
August 2, 2017 | Posted by Mordy Oberstein It’s the one story that Google would like to shake, but can’t seem to, Fake News. In a way, it’s the story that may define this era of search. Fighting fake news encompasses the full spectrum of the meta issues that make search so complex. … Read more
November 21, 2017 | Posted by Mordy Oberstein We’ve become a bit shortsighted, and it’s not our fault. Each and every month you can count on Google pushing a series of new algorithm updates. Month in and month out, industry news sources report on what seems to be a constant stream of rank … Read more
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. The kicker is that Google’s own advice and guidelines specifically state, “Important: If you don’t serve customers at your business address, do … Read more
![Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/06/disavow-case-study-lg.jpg "Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead")
There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool, what types of links should be disavowed, when to ignore the disavow tool altogether, and more. Then add third-party tools that … Read more
September 12, 2018 | Posted by Mordy Oberstein There’s this sentiment that rank has become increasingly more volatile. To a large extent, we’ve chalked this up to machine learning, or RankBrain in specific. That said, what does the current Google ranking fluctuation landscape actually look like? How does it differ from the allegedly … Read more
January 24, 2019 | Posted by Mordy Oberstein Scoring Featured Snippets is just one of those SEO topics that has become almost mythological. Getting your URL into a zero position box is the win of all wins. But while we’re all talking about winning, Google is shifting URLs in and out of Featured Snippets much … Read more
April 17, 2019 | Posted by Mordy Oberstein Related Questions, or as most of us know them, People Also Ask (PAA), has developed into one of the more intriguing features on the Google SERP. The feature is both prominent and powerful. This dynamically loading set of what are all but Featured Snippets has the potential … Read more
Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years. You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to … Read more
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