Google SGE a top threat to brand and product terms, study finds

Google SGE a top threat to brand and product terms, study finds

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re … Read more

No link between social media engagement and content readership, study finds

No link between social media engagement and content readership, study finds

There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much … Read more

The SGE Snippet Study by SE Ranking

The SGE Snippet Study by SE Ranking

Blog / SEO Industry News / SGE Snippet Research:We Analyzed 100K Keywords to See Google’s AI in Action Search Generative Experience (SGE) stands as one of the most significant recent developments in Google search, and understanding the impact of this innovation is crucial for businesses and marketers. That’s why the SE Ranking team conducted an … Read more

[Case Study] How to Increase Website Traffic » Rank Math

[Case Study] How to Increase Website Traffic » Rank Math

Have you ever witnessed a steady rise in your website’s traffic, each upward trend representing a step closer to your goals like the one below? This impressive progress directly results from consistent efforts, focusing on technical enhancements, content creation, and link-building strategies. If you’re genuinely committed to boosting your website traffic, I would like to … Read more

Reddit shown excessively in Google product review search results, study finds

Reddit shown excessively in Google product review search results, study finds

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a … Read more

Behind the Paywall: A Study of How SEOs Handle Closed Content — Serpstat Blog

Behind the Paywall: A Study of How SEOs Handle Closed Content — Serpstat Blog

Content behind a paywall is available online for a subscription or a one-time fee. It may restrict users’ and search engines’ visibility and accessibility to content, posing some challenges for SEO. However, it also has benefits, such as increasing revenue, attracting more qualified leads, and improving perceived value and trustworthiness. Are you looking to monetize … Read more

Video: Google Weekend Ranking Teetering, 404 Spikes With /1000 URLs, Circle To Search & AI Multisearch, Bing Market Share & Google Degrading Study

Video: Google Weekend Ranking Teetering, 404 Spikes With /1000 URLs, Circle To Search & AI Multisearch, Bing Market Share & Google Degrading Study

For the original iTunes version, click here. This week, I reported about a weird ranking pattern that has been emerging with these weekend ranking Google updates. Google Search Console shows a spike in 404 errors for URLs ending in /1000. Google launched Circle to Search and a new AI-powered multisearch. A new German study … Read more

New research study asks if Google Search is getting worse

New research study asks if Google Search is getting worse

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. The study looked at 7,392 unique search queries, generally in the product reviews category, where they scrapped the search results every two weeks between October 26th, 2022, and … Read more

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