Google’s flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the paywall structured data to communicate to Google the full content that is behind the content gate. Some are calling this solution “leaky” in which Google responded saying it is not. Ryan … Read more
YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of … Read more
Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, … Read more
Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each … Read more
TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why … Read more
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