Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad … Read more
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can … Read more
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business. This article explores the latest trends, tools and strategies to help you navigate the evolving … Read more
Voice Search, Conversational Search and AI: How To Succeed In The SERP Multiverse 24 Jun 2024|5 MIN READ The world of search is undergoing a radical transformation. Traditional SEO strategies, heavily reliant on trophy keywords, are being challenged by the rise of voice search, Generative AI, and Conversational AI. These innovations are not just trends; … Read more
Did you know businesses earn an average of $2.75 in revenue for every $1 spent on SEO? By now, we all are aware that SEO isn’t just a buzzword—it’s an essential investment that can significantly boost your bottom line. However, the real challenge lies in measuring and maximizing the SEO ROI of your efforts. SEO … Read more
Updated: April 3, 2024. Discover how to become an independent SEO consultant. Get insights from a seasoned professional and achieve success in the world of SEO. Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I … Read more
Digital marketing is no longer a wild west of consumer data. In more and more geographical areas, legislation is being passed to protect the data of internet users. This undeniable noble endeavor designed to ensure a greater degree of privacy also has negative impacts on marketers, who have long relied on that data to … Read more
What Is Market Penetration? Market penetration is a measure of the reach and sales of your brand, product, or service within an existing market. There are several ways to achieve better market penetration, like attracting new customers, retaining existing ones, or acquiring competitors. But in most cases, the goal remains the same: to capture more … Read more
We’ve put together a list of our favorite writing tools for marketers. From crafting copy to creating blog posts, these tools can help you with all aspects of writing. Research, organization, SEO, editing—you name it. These online writing tools help you with the physical writing of your text. They can analyze and optimize existing writing. … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
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