Use-case from a Boutique Web Agency Augustin DelporteSEO – SEM – Analytics Consultant at PRAGM Working in an agency, particularly with a small team of two, often involves juggling multiple client projects. Amidst helping clients get organized, it’s easy for your own website to fall by the wayside. Drawing from experience, we boosted site traffic … Read more
Demonstrating the value of SEO can be tricky. But what if there was a way to attach it to meaningful business objectives? In this article, you’ll learn all about SEO goals and why they’re important. You’ll also get tips on how to choose the right goals and align them with your company’s needs. What Are … Read more
Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more
What Is International SEO? International SEO is the process of boosting your website’s visibility on search engine results pages (SERPs) for different languages and countries. It allows businesses to target an international audience with their content. And drive organic traffic from different geographic locations. In this guide, we’ll share best practices for building an effective … Read more
Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a … Read more
To measure your content marketing efforts, you must first know which metrics to track. In this guide, we’ll show you 14 content marketing metrics to keep an eye on. But first, let’s make sure we understand what content marketing metrics are. What Are Content Marketing Metrics? Content marketing metrics are quantitative (numerical) and qualitative (descriptive) … Read more
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. … Read more
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to … Read more
In his book, “Twelve and a Half,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. Developing these skills as an SEO professional can set the stage for a successful career: If I had been aware of these 12 and ½ emotional ingredients during the early days of my career, I … Read more
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the … Read more
421
229
714
826
543