Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted local influencers to help boost online authority and visibility and grow the business. This approach enables businesses to tap into established community voices, build trust, … Read more
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is more important than ever. Check out our webinar on August 28, 2024: “AI Overviews Explained: Expert Embedding Techniques for SEO Success” Market Brew is hosting … Read more
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is packed with valuable insights, including the most pressing challenges, emerging trends, and actionable strategies SEO practitioners like you have faced over the last year and … Read more
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven … Read more
Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. Below are the key takeaways … Read more
Are you struggling to determine which changes to your website will improve its search engine rankings and user engagement? A/B testing, a powerful method to compare two web page versions and measure their performance, is the solution you need. In SEO, where even small tweaks can make a significant impact, A/B testing allows you to … Read more
Updated: August 4, 2024. Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits! SEO success requires a blend of knowledge, skills, and a methodical approach. I’m Olga, an SEO consultant with 12+ years of experience, and I’m excited to introduce … Read more
Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how … Read more
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before … Read more
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