Guest posting is a crucial element of a link-building strategy. It helps establish your brand’s presence to a broader audience and, more importantly, generates backlinks. Hence, it is vital to do it right. Trying to convince an authoritative website to publish your guest post goes beyond simply pitching your self-serving idea. For example, your guest … Read more
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because … Read more
Blogging has emerged as a powerful platform for sharing ideas, showcasing expertise, and connecting with audiences worldwide. However, at times, you may find it difficult to write a blog post. With a clear strategy and a structured approach, you can transform your thoughts into engaging content that resonates with your audience. In this post, we’ll … Read more
Blog / Case Studies / From PPC to SEO: How Japan Ski Experience Boosted Search Visibility by 6x and Top 5 Keyword Rankings by 20x Client Japan Ski Experience (JSE) is a UK-based company specializing in ski holidays to Japan. Launched in 2008, Japan Ski Experience initially targeted UK-based skiers and snowboarders. However, by offering … Read more
Using different types of content marketing allows you to cater to your audience’s various needs, preferences, and habits. That means you can reach more people more often. And ultimately get more business. Here are 17 content formats to consider: 1. Blog Posts Blog posts are still one of the most effective ways to connect with … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
What Is Quality Content? Quality content typically refers to content that is useful, accurate, reliable, and relevant to its intended audience. It is well-researched and thoughtfully produced to provide genuine value—the exact information or solutions that readers are seeking. But how to measure content quality? There’s no universal process to measure a content quality score. … Read more
An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as … Read more
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way … Read more
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified … Read more
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