by Jim May 9, 2024 Welcome back Rankers! Apologies for my lengthy absence but the world of AI is moving at such a breakneck pace that by the time I’ve planned a new video, the content is outdated! We’re celebrating 25 years in business this year, and we’ve always considered many of the things we … Read more
While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but. Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do … Read more
A tech stack fuels every SEO agency. But what this tech stack contains will depend on your services. So, we’ve compiled a list of the top SEO agency tools by category to help you achieve the best results for your clients. Keyword research tools allow you to quickly discover relevant keywords for your clients’ SEO … Read more
Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search for your product or service. In the past, this meant you could take an aggressive approach to keyword marketing to rise through the ranks. While keywords haven’t gone away, SERP algorithms like Google … Read more
In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations. In this article, we delve into the significance of GBPs … Read more
Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take … Read more
Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
What Is a Business Growth Strategy? A business growth strategy is a plan of action that enables a business to achieve its goals—usually increasing revenue, profits, and market share. It involves identifying key opportunities. Like enhancing your product line, reaching new markets, or investing in relevant marketing channels. Whether you’re a startup or an established … Read more
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more
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