Here’s our list of the 22 best ecommerce marketing tools. And the different marketing activities they fall under. Whether you’re a startup or an established brand, leveraging these tools effectively can grow your online presence, drive traffic, and boost sales. Let’s jump in. 1. Search Engine Optimization Search engine optimization (SEO) involves making improvements to … Read more
Webinar with Owain Lloyd-Williams – Guide to Enterprise SEO: How to Get Buy-In from Stakeholders, Collaborate Effectively, and Measure Success Source link
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, … Read more
Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a … Read more
This is a complete guide to paid search best practices in 2024. So, if you want to drive more targeted traffic to your site and generate a positive return on investment (ROI), you’ll **** the practical advice in this post. Let’s dive right in. What Is Paid Search? Paid search is a form of online … Read more
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search … Read more
Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates. That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. It’s now 2024, and digital marketers … Read more
What Are Key Performance Indicators (KPIs)? Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business. They help you evaluate whether your business is on track for achieving success. And are actionable, attainable, and time-bound. An example of a KPI is, … Read more
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce … Read more
Social media moves fast. And you don’t want to miss an important task or opportunity to engage with your audience. A social media checklist can come in handy for that. And because it’s best to do some activities more frequently than others, it’s helpful to have a few checklists to reference. Follow along to discover … Read more
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