For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse, resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity … Read more
At Perficient, we revolutionize the world’s leading brands, how they engage with their customers, and propel their business forward. Our global footprint across the U.S., Latin America, and India empowers us to redefine excellence throughout the industry. Behind these transformative journeys are our thousands of skilled strategists and technologists, each individually equipped with a wealth … Read more
Websites—even small ones—consist of many moving parts. And each of those parts can break down without you even noticing. That’s where website audits come in. In this article, we’ll go over the main types of audits and explain how to conduct one. We’ll break the process down into clear, actionable steps that you can easily … Read more
Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a wide net and hoping for leads to come in, ABM allows businesses to strategically target and build relationships with high-value prospects. What is Account-Based Marketing? At its core, ABM is all about personalisation and relevance. … Read more
Brand Breakdown Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for unique … Read more
In this guide, we’ll explain what sitelink extensions are and how to make the most of them in your Google advertising strategy. What Are Sitelink Extensions? Sitelink extensions (or sitelink assets) are extra links that appear in search or video ads run through Google Ads. They allow users to access more pages on the advertiser’s … Read more
“In the dynamic landscape of SEO, Content Decay and SEO Revitalization stand out as essential, yet challenging, strategies. Here’s how to infuse a fresh perspective into your website’s content: Audit with Precision: Scrutinize your site to find content that no longer performs as it once did (Google Search Console will help). It’s not a trivial … Read more
We are closing in on an epic year of Generative AI-led transformation, and as we look towards the new year, we have a special gift for you. To give our customers a massive head-start in the race to create high-performance content in 2024, starting today, all BrightEdge users have access to our latest innovation: Copilot … Read more
If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
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