According to Search Engine Journal, 49% of marketers believe organic search delivers the best return on investment. However, most companies lack this potential because of technical issues that render their website uncrawlable and, hence, invisible in search engine results pages (SERPs). While on-page search engine optimization (SEO) addresses the content and off-page SEO addresses backlinks, … Read more
Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities … Read more
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular … Read more
![The Complete Guide to a Successful CMS Migration [+ Checklist]](https://static.semrush.com/blog/uploads/media/3c/1b/3c1b287cf34d482e15c2a68c4ba290f9/e11372555257f6a8ac118b0f14f396a9/AD_4nXeRTsLcPGwwr3jWh3uClrSpDrsZQb-etAcmk7xkE9QxjPlTikUccuj_-_TRcf2xQ596Jk-Wtzzo0f9Q3qZQ6MxR6IPKOtcq8N0AOKl56ifPc-j6y1AwRkalzhsjKOSGspASlPW9F2-LjRGctKXmC3aBkUefWaAIcSwtB_SXIA.png "The Complete Guide to a Successful CMS Migration [+ Checklist]")
Your website almost certainly operates via a content management system (CMS). That’s a software platform for creating, managing, and publishing digital content. And there may come a time when your existing CMS simply doesn’t cut it anymore. Perhaps it’s not performance-friendly, doesn’t scale well, or is simply too expensive. When this happens, it’s often wise … Read more
Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide them with? What does their business do? Where are they located? Overwhelmed and don’t know … Read more
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. When done right, a site migration is a chance to improve site performance, enhance user … Read more
What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical and creative activities designed to improve rankings and drive organic (unpaid) traffic. Common tasks SEO campaigns can cover include: Finding the right keywords to target … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://www.searchenginejournal.com/wp-content/uploads/2024/04/successful-agency-brands-relationships-415.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Digital marketers can agree on the benefits of SEO testing: justifying projects, saving time, and earning buy-in. Not only that — you can definitively prove which SEO strategies actually work for your site and your industry rather than trying to outsmart Google’s algorithm. Source link
Blogging isn’t just a hobby anymore—it’s a full-blown industry, and in 2024, blogging will be more competitive than ever. If you want your blog to stand out and grow a loyal audience, you need the right blogging tools in your toolkit. In this post, we’ll explore the essential blogging tools and resources that can transform … Read more
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