My snarky side debated writing a one-word blog post this week, with “no” as the answer to the title question. But I didn’t want to do that to you. (Although I promise I’ll write a one-word blog post someday!) Let’s dive in and discuss the extended dance mix answer of “Should ChatGPT set your SEO … Read more
Here’s how to adjust your SEO content campaigns for the “new Google” now. What do you think? How will you adjust your SEO copywriting strategy? Leave a comment and let me know. Did you know my SEO Copywriting Certification students get updates like this every month — plus the ability to ask questions? Yup. Here’s … Read more
Have you wondered if keyword research is important? Here’s the thing… Keyword research is the foundation of any SEO writing campaign. Researching keywords helps you write content that connects with your target reader and makes your content easier to find in Google. If you don’t add keywords and phrases to your content, your page won’t … Read more
Over the last couple of weeks, I’ve gotten to know our AI friends. Google has deemed me worthy enough to un-waitlist me and let me try Bard. I’ve subscribed to the paid version of ChatGPT. And I’ve been chatting with Bing Chat. It’s been fascinating. I’ve spent hours revising sucky prompts until I found good … Read more
In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes … Read more
Do you know what’s not fun? Another site stealing your content. Copyright violations have happened since the beginning of Google time. Years ago, I wrote a blog post about what to do if somebody steals your content. Fortunately, the DMCA (Digital Millennium Copyright Act) makes it “easy” to get offending content taken down. In many cases, someone … Read more
Does it feel like you need permission to fire a client — especially now? I get it. I do. It’s easy to put our needs on hold and think, “I don’t **** working with this client, but it’s not so bad.” At the same time, you may lose sleep, dread the work, and wish that … Read more
Are you tired of bidding on jobs, only to be told you’re “too expensive?” Are you having problems making ends meet, and “feast or famine” mode is burning you out? Yup, I hear you. Job sites like Upwork are an easy way to bid on multiple projects. BUT, there’s a downside… Prospects are often flooded … Read more
Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that, you’d start writing in-depth guides and asking influencers to promote your content. By the third quarter, you’d create monthly webinars. And on and on. Sounds easy, right? You’re creating … Read more
Four weeks ago, I launched my LinkedIn newsletter called The Well-Branded Woman. It’s been a freaky, fun-filled ride, complete with unexpected twists and turns. What I thought was going to happen didn’t – and what did happen blew my mind. Here’s what I did and what I’ve learned (so far!). Here’s how I set up … Read more
421
229
714
826
543