Here’s a trick question. A blog post gets top search positions, but it only drives about 100 visitors from Google a year. Of those, only 15-20 turn into customers. Should you: a. Delete the non-performing page? b. Rewrite the content? c. Celebrate? Are you kidding — the page has a 15-20 percent conversion rate! Yup, … Read more
Chances are, you’ve heard about ChatGPT’s AI technology and its ability to crank out everything from break-up texts to college essays. As content writers, we may smugly laugh at AI content and all its mistakes. “Robots aren’t coming for my writing job. ChatGPT can’t do what I can do.” I ask you this with all … Read more
Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing … Read more
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