Netflix shifts focus to ad-supported tier as subscriber growth surges

Netflix shifts focus to ad-supported tier as subscriber growth surges

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets … Read more

Engagement Battle Shifts: Instagram Reels Surges Past TikTok

Engagement Battle Shifts: Instagram Reels Surges Past TikTok

While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly … Read more

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