We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative … Read more
A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey indicates that subpar search engine results and experiences may … Read more
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see … Read more
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs … Read more
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, … Read more
Hello Trailblazers, In the previous parts of this blog, we learned how to create Salesforce Survey forms and how to send your forms to your audiences to get their responses. If you did not read it, you can read them here: Part 1 and Part 2. In this blog, we’ll learn how to analyze the … Read more
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in … Read more
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate an increase in AI-driven savings, particularly with content-related abilities of AI but the results also indicate a concern about keeping up with the pace of … Read more
![SEO Pricing: How Much Does SEO Cost In 2024 [Agency Survey]](https://seranking.com/blog/wp-content/uploads/2023/12/930х690.png "SEO Pricing: How Much Does SEO Cost In 2024 [Agency Survey]")
Blog / Digital Marketing / SEO Pricing Survey Insights: How Much Does SEO Cost in 2024? A carefully designed pricing model is the cornerstone of SEO agency’s success. Agencies need it to secure a steady flow of clients and promote sustainable growth. That’s why SE Ranking ran a marketing and SEO agency pricing ****** survey … Read more
![SEO Salary Survey 2023 [Industry Research]](https://ahrefs.com/blog/wp-content/uploads/2023/11/seo-salary-survey-2023-industry-research-by-chris-haines-data-studies.jpg "SEO Salary Survey 2023 [Industry Research]")
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this is a small sample set and not representative of all SEO salaries as it’s focused on UK and EU data. If you want to be … Read more
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