Companies around the world are cutting back on software, budgets, and unfortunately, people. The current economic situation is hard on everyone, especially our beloved SEO teams.
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale … Read more
HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites without HTTPS as unsafe. In short: There are plenty of reasons to make the switch! However, switching … Read more
It’s no secret that switching to a different SEO platform can be challenging. Source link
The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely … Read more
It’s a tale as old as time, or at least as old as Star Wars. I have “gone to the dark side” of project management platforms by dipping my toes in the Azure DevOps **** (spoiler alert, come on in! The water is fine). And while these two platforms can even be integrated with one … Read more
Companies around the world are cutting back on software, budgets, and unfortunately, people. The current economic situation is hard on everyone, especially our beloved SEO teams.