Google Merchant Center & Google Ads Country of Sale Switching To New Feed Label

Google Merchant Center & Google Ads Country of Sale Switching To New Feed Label

A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale … Read more

Switching from HTTP to HTTPS – Migration Guide – Seobility

Switching from HTTP to HTTPS – Migration Guide – Seobility

HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites without HTTPS as unsafe. In short: There are plenty of reasons to make the switch! However, switching … Read more

6 Google Analytics 4 alternatives that marketers are switching to

6 Google Analytics 4 alternatives that marketers are switching to

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely … Read more

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