Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more
Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. Yet syndication is a widely accepted practice in journalism and content marketing alike. But is it a ranking factor in search ranking algorithms? The Claim: Syndicated Content Is A Ranking Factor … Read more
![Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/08/syndication-case-study-seo.jpg "Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]")
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and what does that look like across Google surfaces (Search, Google News, etc.) The results confirmed what many have seen in … Read more
Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with data compiled by John Shehata, CEO of Newzdash. https://t.co/3tIbivNpDv Here is a complete data analysis of Content Syndication impact in Google Search for News publishers … Read more
Google has already removed their recommendation to use canonical tags when republishing content with syndication partners. In their help document, under the syndicated content section, Google reveals that canonical link element is no longer recommended for avoiding content duplication since these pages’ content is “often very different.” In the past, Google has recommended either using the canonical tag or asking … Read more
This week, I posted the monthly Google webmaster report for May 2023. Google may have pushed out an unconfirmed search algorithm update on May 1st and 2nd, and that update seems to have heated up in a big way later on in the week. Microsoft opened Bing Chat to all and updated some features. Google … Read more
Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. But Google added a whole section around not using a canonical tag for syndicated content anymore; more on that below. If you … Read more
Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. What’s new. Google posted this paragraph under the section “syndicated content:” “The canonical link element is not recommended … Read more
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