Here’s a fact that probably won’t surprise you: creating outstanding content takes a lot of time, effort, and resources. This is why it becomes difficult to scale your content creation efforts as your business grows, even if you have a large team of in-house creators. There’s only so much high-quality content you can churn out, … Read more
If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones, you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show … Read more
At The HOTH, we offer many services for improving our client’s SEO through boosting online visibility. Content creation, guest posting, and link insertions are a few examples of how we improve SERP (search engine results pages) rankings for our clients. Yet, quite a bit of confusion surrounds two of our SEO offerings: article syndication and … Read more
Google’s Search Liaison, Danny Sullivan, said he would take the feedback he heard from the publisher community yesterday back to the Google Search team. This feedback was around Google’s advice on using the noindex for syndication partners after removing the canonical advice from its docs a while back. The canonical change, where Google said don’t … Read more
Danny Sullivan, Google’s Search Liaison, posted a Twitter thread, with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners. Here is a summary of that Twitter thead, which basically repeats the advice Google offered after removing the canonicalization advice for … Read more
June 9, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Solving the SEO Problems That Come with Content Syndication: Episode #74 Alli Berry of the Motley Fool … Read more
What Is Content Syndication? Content syndication is a marketing strategy that involves republishing your content on other sites or platforms. It helps you reach a bigger audience. In some cases, third-party sites might syndicate your content in its entirety. Or they might publish an excerpt or edited-down version. The publisher should always credit the original … Read more
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