User experience and search engine optimization (SEO) often need clarification despite their close relationship in digital marketing. User experience design (UX) ensures that people utilize your site instead of SEO, which only focuses on bringing people to your site. Many individuals are unaware that a business’s operating system (OS) may profoundly influence SEO and user … Read more
A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service Ads and is switching to an automated system. It seems like that system is now live, up and running. As I reported then, Google is rolling out Automated Local Services Ads lead credits next month, … Read more
AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change. Human-written content gains value faster for LLM training than for end consumers as the pure profit licensing deals between LLM developers and publishers show. Publishers struggle to survive from digital subscriptions but get millions that go straight to their bottom … Read more
Danny Sullivan, the Google Search Liaison, said it again, that “there’s clearly more we should be doing” with ranking websites that deserve to rank better in Google Search. He clarified that this is not something Google does manually, on a per-site basis. Instead, Google does this at scale by updating its ranking systems and algorithms, … Read more
I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed. … Read more
Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Rob Robinson, a seller of advanced gaming computers, was the first to raise … Read more
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content … Read more
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million … Read more
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