Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked … Read more
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting. Google told me back when it was about to release the helpful … Read more
Microsoft Bing image creator through the image creator tool or Bing Chat can make images for you using AI. But recently, it has come under fire around its moderation system for those images being a bit too strict and having too many false positives. Mikhail Parakhin from Microsoft said on X, “received some reports, looking … Read more
Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal that Google can use when ranking content. Some sites can be classified as unhelpful. The signal tells Google’s systems that content from your site is unlikely to be content that a searcher would find the … Read more
Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has changed. As I’ve been teaching on making your “main content” be the part that meets the intent of your audience let me summarize the changes first. Actually, I’ve asked Claude to summarize my notes for … Read more
Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out with … Read more
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last ***** and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. … Read more
The AEM Style System allows the template creator to define style classes in the component’s content policy as well as page policy so that the content author can select them while modifying the component on the page. These styles can be visual variations of components, making them more versatile. Use Case: The Style System offers … Read more
Google plans to continue updating its Helpful Content System as it implements AI in Search in various ways. Recently, it announced its “hidden gems” update. What does this update mean for enterprise brands, and is there anything you can do today to prepare for search updates in the future? In this post, we’ll look at … Read more
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