The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. What it looks like. There are a flurry of complaints on Twitter, which I collected over here, … Read more
Google’s search algorithm is all about giving users accurate, relevant, and helpful content. Recently, the Helpful Content System got an upgrade – and as with any Google update, it’s absolutely critical to align your website with its recommendations if you want to rank well and get found online! Here’s some insight into what the Helpful … Read more
In an effort to “share more about how ranking works,” Google published an article outlining how their “Topic Authority” ranking system works. While this may sound unfamiliar, Topic Authority has always been part of Google’s comprehensive collection of ranking systems, which you’ll find in this document. Someone pointed out that Topic Authority isn’t there yet, … Read more
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build … Read more
Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.” Danny added that “we’ve used it … Read more
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Not new. Google’s Search Liaison, Danny Sullivan, … Read more
At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content created from a personal or expert point of view, thus improving the search experience for users. Enhancing Search Results With Unique Expertise The helpful content … Read more
Google also announced an upcoming update to the helpful content system (update) that will be released in the “coming months.” This update will find content in hard-to-find places such as forum threads, blogs and other places to show more “hidden gems” in Google Search. Danny Sullivan, the Google Search Liasion, wrote on Twitter, “We’re also … Read more
Google will be rolling out a new update for the helpful content system in the coming month. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote. What is changing. Google said, “we’re also improving how we rank results in Search overall, … Read more
421
229
714
826
543