Blog / Technical SEO / Best Practices to Write Title and Meta Description Tags for SEO The title tag and meta description are basic but core elements of SEO. And because Google tends to use meta tag content to generate snippets, they can have a direct impact on a searcher’s decision to click through to … Read more
Blog / Technical SEO / Mastering HTML H1 and Other Heading Tags for Better Search Rankings Imagine landing a webpage that’s just a wall of plain text—no clear sections, no guidance on where to find specific information, just an endless sea of words stretching from edge to edge. It’s confusing for readers and search engines … Read more
Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page. Complicating things further, many SEOs confuse hreflang and … Read more
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief that title tags are a critical ranking factor and clarified their actual role. Mueller also discussed the proper use of meta descriptions. Title Elements The purpose of title tags is to provide a general description … Read more
What Is a Canonical URL? A canonical URL is the version of a webpage chosen by search engines like Google as the main version when there are duplicates. And is prioritized to avoid showing repetitive content that doesn’t provide unique value in search results. Consider these two URLs: Canonical URL: https://example.com/blog/ Non-canonical (alternate) URL: https://example.com/blog/?page=1 … Read more
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on SEO. Hreflang Errors: Less Problematic Than Expected? During the discussion, Illyes was asked about the consequences of mismatched hreflang annotations and actual page content. Specifically, … Read more
Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element match. It’s a good question because Google handles these elements in a unique way that’s different from how traditional SEO thinks about it. How Important Is It For H1 & Title Tags To Match? The … Read more
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header tags offer semantic signals that help search engines better understand context and key topics. … Read more
What Is a Heading Tag? Heading tags are HTML elements that define headings and subheadings within web pages. They help readers and search engines to understand the hierarchy and relevance of the content on the page. HTML (Hypertext Markup Language), which is the standard markup language used to create web pages, provides a range of … Read more
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
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