Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – … Read more
This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores … Read more
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more
by Nick Young July 27, 2023 Performance Under Scrutiny: The Caveats of Neglect When the client – a growing cupcake delivery service – first connected with us, they brought along a significantly outdated website. Even before we stepped in, their site was enduring extensive performance issues. Over time these issues escalated due to their continually … Read more
“It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Google’s March 2023 core update finished rolling out at the end of last month, leading … Read more
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