Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to … Read more
As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audience, you can create a more effective marketing strategy and increase your chances of converting potential clients into paying customers. In this article, we will … Read more
September 15, 2020 | Posted by The In Search SEO Podcast You can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Amazon Might Be Going After Small Businesses on the Google SERP: Summary of Episode 87 Jason Dodge joins the … Read more
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited … Read more
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