SEO Horizons, SMX Keynote 1/3 | TechnicalSEO.com

SEO Horizons, SMX Keynote 1/3 | TechnicalSEO.com

Alexis covers what it means to be in an agency, things we’re thinking about, shifts we’ve seen within our client-base, the future of marketing and SEO. SMX Advanced – June 4th, 2019 SEO has never been one-size-fits-all. Strategies, tactics and priorities differ depending on whether you work in-house or at an agency, on-page or with … Read more

A 5-Step Guide to Diagnosing Technical SEO Problems | TechnicalSEO.com

A 5-Step Guide to Diagnosing Technical SEO Problems | TechnicalSEO.com

I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe even just a fire drill (that has a lot of executive attention). Step 1: Panic Disengaged Step 2: Understand the Problem Step 3: Make a Plan (…or Part of One) Step 4: Do Plan (+Analyzing) … Read more

SEO UX Play: Information Architecture & Linking Hierarchy | TechnicalSEO.com

SEO UX Play: Information Architecture & Linking Hierarchy | TechnicalSEO.com

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring content. Converting or satisfying a need. In an organic search journey, this experience manifests through landing on a page from the SERP and clicking through internal links to find … Read more

Blocked or not? Wildcards, typos and other robots.txt ambiguities | TechnicalSEO.com

Blocked or not? Wildcards, typos and other robots.txt ambiguities | TechnicalSEO.com

Older than most of the search engines we use today, the robots.txt file is a dinosaur of the web. Although there are many articles discussing the protocol and how to use the file, in this post we will cover some ambiguities, corner cases and other undocumented scenarios. Why should you care? The robots.txt is a … Read more

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