It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more
At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content brings users to your site and keeps them there, meeting them at their search intents and guiding them down the conversion funnel. However, we often forget to analyze where content leads users once they interact … Read more
DeepCrawl Webinar – October 30th, 2019 The post PWA & AMP appeared first on TechnicalSEO.com. Source link
SMX East – November 14th, 2019 The post SEO + Analytics appeared first on TechnicalSEO.com. Source link
Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure – traffic, ROI, and keyword rankings are just a few examples. We like a clear, concise strategy, and we consistently test outcomes to prove or disprove our hypotheses. Most importantly, we challenge ourselves to measure … Read more
We’re launching a new game called “the search”, available on technicalseo.guru (Max Prin had the domain and it fits our sense of humor to add a silly technical SEO game here). What is the game about? It’s an RPG centered around an SEO, aptly named Seo (pronounced see-oh), and her adventures in the search world. … Read more
We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some early learnings that we can use to help guide the rest of the shopping season? Specifically, how does the organic shopping landscape look in 2019 and what does it mean for online marketers? Additionally, how … Read more
Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites can face traffic losses and experience slow indexing and ranking speeds, depending on how widespread the issues are. Websites that seek to create unique, high-quality content should start by identifying and resolving duplication issues on … Read more
On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared in featured snippets to have additional listings on the first page of Google. To many SEOs, the perceived value of featured snippets had diminished significantly overnight with the reduced amount of real estate available in … Read more
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post … Read more
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