Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial … Read more
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space. Countless ad formats and rich result types have been added to the search engine results page (SERP), creating a more visual and competitive landscape. In an integrated environment, SEM and SEO teams can collaborate, learn from each other, … Read more
Recipe structured data provides a way to help users find recipe content by making it easier for Google to understand the content and intent of the recipe page. A common debate among SEOs and webmasters is about the impact structured data (SD) has on SEO metrics like clicks, impressions, and average position. In fact, Google … Read more
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to source it with this in-depth tool review. Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools … Read more
Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. We know that firsthand because we both had over 4 years of paid search experiences before making the decision to move into SEO roles at Merkle. The transition wasn’t always easy. We’ve both learned … Read more
Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided … Read more
Oregon is a great state for agriculture. There are over 38,500 farms spread throughout the state. When compared to five years ago, that number is down about four percent. Oregon products are sought all over the world because of their superior quality. The agriculture industry brings in more than $8 billion to the state’s economy … Read more
Why is technical SEO important for eCommerce? Imagine you have a beautiful, designed house. You might have a perfectly decorated façade and astonishing interior design but, if its foundation isn’t well structured and solid enough, the house itself could crumble away easily. The same goes for your eCommerce website, no matter how great your content … Read more
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