Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like … Read more
What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and maintain a positive public image … Read more
What Is the Skyscraper Technique? The skyscraper technique is an SEO link building tactic that involves finding competitive content other sites link to, creating something better, then encouraging sites to link to you instead. Website owners want to link to the best possible resources. By improving on popular content in your niche, you can “steal” … Read more
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