To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Want to make your website fast? Luckily, many techniques and guides exist to help you speed up your website. In fact, just in the last year, several new browser features have been released that offer: New ways to optimize … Read more
In the cutthroat business world, knowing your enemy is half the battle. Just ask Coca-Cola and Pepsi, whose century-long rivalry has shaped the soft drink industry. But competitor analysis isn’t just for corporate giants. It’s a crucial tool for businesses of all sizes, from scrappy startups to established enterprises. So, what exactly is competitor analysis? … Read more
Here’s how to use Google search to find more relevant answers in less time. And if you’re wondering how people get their site to show in Google’s search results, we’ll cover this at the end—so you can do that, too. Let’s get into it. Pro tip A Semrush account gets you access to over 55 … Read more
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one. Let’s examine proven strategies and techniques for boosting audience engagement and exploring … Read more
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is more important than ever. Check out our webinar on August 28, 2024: “AI Overviews Explained: Expert Embedding Techniques for SEO Success” Market Brew is hosting … Read more
Blog / Technical SEO / Google Image SEO: How to Optimize Your Images to Boost Their Rankings in 2024 Content optimization is key to SEO success, but content is more than just words. Images play a crucial role as well, and ignoring their power can negatively impact the overall content performance. In fact, research shows … Read more
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing … Read more
Ever wished you had the magic to effortlessly fill your content calendar with topics your audience will ****? Maintaining a steady flow of fresh and engaging content is important for capturing and retaining your audience’s attention. However, the challenge of consistently coming up with new content ideas can be exhausting. Well, here’s the next best … Read more
Our team has been in SEO for quite a while now, and during this time, we’ve seen the rise and fall of dozens of different techniques. Some of them have long lost their relevance, like the obsession with meta keywords or unnatural link schemes. But there are still some techniques that are killing it today. … Read more
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