Report: Google encouraged advertisers to target teens on YouTube

Report: Google encouraged advertisers to target teens on YouTube

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between … Read more

Majority of Gen Z teens watch YouTube ads – and almost half can recall campaigns

Majority of Gen Z teens watch YouTube ads – and almost half can recall campaigns

Gen Z aren’t just tuning into YouTube for the videos – they’re watching the ads too. Six in ten teens would opt to watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform, according to research from Precise TV and Giraffe Insights. The news comes … Read more

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