How to Create an Effective SEO Report in 2024 (+ Free Template)

How to Create an Effective SEO Report in 2024 (+ Free Template)

SEO reporting is critical for understanding how well your organic search efforts are working. It helps you identify trends, opportunities, and issues with your processes.  But reporting can be complex.  From structuring your SEO reports to selecting metrics and gathering data, there is a lot to figure out.  We’ll explore these processes below to help … Read more

SEO Roadmap: How to Create One + Free Template

SEO Roadmap: How to Create One + Free Template

What Is an SEO Roadmap? An SEO roadmap is a document that formalizes a step-by-step plan to improve your website’s search engine performance. Complete with tasks, timelines, and assignees.  It’s tailored to your unique SEO goals. And working toward them should ultimately help you achieve your overall business objectives. You can create an SEO roadmap … Read more

How to Create a Winning Social Media Marketing Strategy [Free Template]

How to Create a Winning Social Media Marketing Strategy [Free Template]

Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more

How to Develop Your Brand’s Tone of Voice (Free Template)

How to Develop Your Brand’s Tone of Voice (Free Template)

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more

How To Increase Traffic With Listicles Posting [Guide + Template & Examples] — Serpstat Blog

How To Increase Traffic With Listicles Posting [Guide + Template & Examples] — Serpstat Blog

I was searching for the best SEO strategies to increase traffic to my website and turned my attention to posts structured as ranking lists. Surprisingly, they offer numerous advantages that take time to be apparent. Therefore, much of the information from this article may serve as an unexpected revelation for you. I divided today’s material … Read more

How to Create a Marketing Budget in 9 Steps (+ Free Template)

How to Create a Marketing Budget in 9 Steps (+ Free Template)

What Is a Marketing Budget? A marketing budget outlines the expenses a business plans to allocate toward marketing in a specific time frame. Budgets are typically established on an annual or quarterly basis.  The expenses detailed in a marketing budget may include the following:  Marketing team salaries Software costs Web hosting Ad placement Press relations … Read more

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