Updated: March 5, 2024. A new cool E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon. Does your site have all it needs when it comes to E-E-A-T/YMYL, Google Helpful Content, and widely understood Google quality? A free 76-point Google Quality Audit Template (worth $500) will be available exclusively for subscribers of my SEO newsletter in mid-March. All … Read more
![How to Create a Social Media Marketing Strategy [+ Free Template]](https://static.semrush.com/blog/uploads/media/24/f6/24f6a672f051916a0f29789e64800c50/social-media-strategy-templates-sm.png "How to Create a Social Media Marketing Strategy [+ Free Template]")
We’ve put together a comprehensive guide for creating a successful social media strategy. We even included a free social media strategy template to help you kick things off. But before we get into the details of creating a strategy, let’s cover some basics. A social media strategy is a roadmap that outlines how to make … Read more
What Is an SEO Strategy? An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results. To attract more organic traffic to a website. In this post, we’ll show you exactly how to create and execute an effective SEO strategy, step by step. Let’s get started. … Read more
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again. So… we created one for you. Download the SEO plan template Looking for a different format? Request it here. Why you should use our template It gives you … Read more
![How to Write Product Descriptions [+Product Description Template]](https://static.semrush.com/blog/uploads/media/ce/36/ce36ba6217a053cf75cdacef9aaa20d0/857d0cc1b6b4df08a504b01c7905ab99/how-to-write-product-descriptions-sm.png "How to Write Product Descriptions [+Product Description Template]")
You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more
Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing … Read more
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more
What Is a Competitive Analysis? A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities. A competitor analysis can help you understand the market landscape … Read more
Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a keyword map is that it tells you: What new pages to create What they should talk about How to optimize existing pages Let’s look at how to create one. Download the keyword mapping template to … Read more
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if … Read more
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