The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands – but still, it happens. When it comes to SEO, managing term drift on your older content can prove to be an important task. … Read more
Search Term Manager | Pi Datametrics 28 Nov 2023|2 MIN READ Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly. Overwhelming amounts of search terms? When you’re working with thousands and 10s of thousands of search terms … Read more
You already know that identifying and researching relevant keywords that can drive targeted traffic to your website is a fundamental part of your SEO strategy. And no doubt you already have a comprehensive list of terms you wish to track. But, how can you expand on these? Are you able to identify terms you’re positioning … Read more
There has been a lot of talk about parasite SEO over the past several months in the SEO community. Heck, we even saw it mentioned in notes Danny Sullivan shared with the Google Search team. But just a heads up, Google does not use the term “Parasite SEO” internally at Google. Danny Sullivan, the Google … Read more
Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at … Read more
Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added. Here is that tweet: The changes to the search term report privacy thresholds won’t be changing, but there’s ongoing work to surface … Read more
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