Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google Ads Dynamic Ad Placement Continues To Test Ads Mixed Within Organic Results

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move. In the past week or … Read more

Google will ‘soon’ test search, shopping ads in AI Overviews

Google will ‘soon’ test search, shopping ads in AI Overviews

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last *****’s Alphabet Q2 earnings call. Soon. What can advertisers expect and when? Here’s what Schindler said: “And … Read more

Google Ends Video Carousel Structured Data Test

Google Ends Video Carousel Structured Data Test

Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more

SEO Testing: What It Is & How to Test SEO in 2024 (+ 6 Ideas)

SEO Testing: What It Is & How to Test SEO in 2024 (+ 6 Ideas)

What Is SEO Testing? SEO testing is the process of changing a website’s content and design to measure how these changes impact the site’s organic traffic and visibility in search engine results like Google. It involves experimenting with elements like keywords, content, meta tags, HTML headings, and backlinks. Successful SEO testing hinges on understanding what … Read more

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