YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. … Read more
November 16, 2015 | Posted by Joel Janovsky Since Google launched their mobile-friendly testing tool, approximately a year ago, the importance of optimizing websites for mobile devices, not only for desktops, has been a *** topic among SEOs all around the world. Just a few days ago, a couple of months later than … Read more
It looks like Google is testing placing author names in the top stories carousel within the mobile search results. I believe Google had this at some point before, but I have not seen author names in this feature in a long time. Kamlesh Shukla spotted this on Twitter, he works at the Times Of India … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo of SplitSignal. Structured data is often recognized for its ability to enhance search results through rich snippets, yet this only scratches the surface of its true potential. In the realm of SEO, structured … Read more
YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which designs drive the highest click-through rates (CTRs). Why we care. This new feature will help advertisers better understand the behavior of their … Read more
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers … Read more
Postman is one of the most popular API testing tools. It also supports GraphQL APIs. In this article, we’ll look at how to send GraphQL requests using Postman. But before we start, If you don’t have any idea about what is GraphQL, Its advantages, and its features then I would recommend you to go through … Read more
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share … Read more
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in Rich Results Test that makes it easier to test fixes to live code.” ” I know a lot of people missed the Structured Data Testing … Read more
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
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