The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews. … Read more
Are you looking for an effective way to increase your business’s bottom line? Social proof and testimonials can be a powerful tool in today’s digital environment. When creating strategies to target potential buyers, introducing evidence of customer satisfaction is key; research shows that 70-90% of people seek advice from others before making purchasing decisions. For … Read more
Whether it’s a social situation, a business decision, or making up your mind about what kind of paper towels to buy, a lot of things influence your choices. I would argue that the most powerful and influential of those factors is social proof, especially when it comes from people you trust who have practical, real-world … Read more
421
229
714
826
543