Google Search is testing replacing the article carousel format with a list view format of sort. This shows the articles in two columns with a show more button, instead of a carousel of article cards you can toggle through. This change was spotted by Brodie Clark who posted about it on SERPAlerts notes and on … Read more
Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is a shift from Google’s current more subtle labelling approach. What it looks like. Here’s a … Read more
Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo. It is a … Read more
We all **** to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than … Read more
YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks. … Read more
Google is testing sending the searcher to the short videos tab after clicking on the more videos button, instead of dynamically loading videos underneath the videos you are currently looking at in the search results. This is a small change but an interesting one. I mean, why not load the videos under the videos you … Read more
Google Search may be replacing the heading for “X (Twitter)” posts with “Latest Posts from.” This would be a step to removing more X branding from the Google Search results page. This was spotted by both Gagan Ghotra on X and SERPAlerts on X. He is a screenshot from Brodie Clark: With the X posts: … Read more
Google seems to be testing its AI-organized search results pages for local search queries. We saw Google testing this for shopping-related queries after Google announced at I/O that it would roll out AI-organized search results in the coming months. Mike Blumenthal spotted this test and posted a video of it in action on X – … Read more
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions. Thomas Eccel spotted this and wrote on X, “Spotted this new tROAS … Read more
Google is testing showing two more people also ask results, by default, which is a total of six people also ask, instead of the typical four people also ask that Google would show in its search results. This was spotted by Brodie Clark who posted this on his SERP Alerts channel on X. He wrote, … Read more
421
229
714
826
543