Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more
Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Copilot, which started two months ago. This change was spotted … Read more
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads … Read more
Google is trialing a new local search box called Nearby Events and Deals. The new SERPs feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To … Read more
Microsoft Bing is testing showing a “trending” label in the visually explore box within its search results. This may show up on some visually explore search boxes if Bing thinks the topic is trending. This feature was spotted by Khushal Bherwani on X and then Shameem Adhikarath on X a day later. Here are some … Read more
Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free listings. This was spotted by AbhisheK Kasaudhan who shared this screenshot with me on X: This is what I see for those snippets: … Read more
Google is testing another format for its sitelinks within the Google search results. Here Google is testing showing the sitelinks in bubble or pill designs and layouts. We have seen Google test and try out countless formats and designs for sitelinks, so let’s just add this to the list. This new one was spotted by … Read more
Google is testing a navigation slider feature in the recipe images within the recipe search results. This illustrates to searchers that they can swipe over the image to see additional images from the recipe article. I do not see this myself, so it seems like a test, but Khushal Bherwani posted some images and a … Read more
Generally, above the Google Explore is a “more results” button, but Google is now testing adding “Follow This Search” next to the More Results button. The follow feature probably is related to the follow feature Google announced last month. Shameem Adhikarath posted about this on X – he shared this screenshot with me: Syed Irfan … Read more
Google may be testing a new search result snippet interface that overlays more details about that search snippet. It is like a preview feature when you hover over the search result. Bing has been doing this with their search result previews for some time now. And Google has had this for image search result previews. … Read more
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