Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment. Here is a screenshot from Chandan Kumar from a few days ago on X – notice … Read more
Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp. The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet. As a reminder, Google was … Read more
Looking for the best keyword research services? You’re in the right place because I actually tested 11 of the most popular services. And my rankings are based on value relative to the cost. Also: Read until the end because there’s a hilarious plot twist. Here are the best SEO keyword research services (and why): 1. … Read more
Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips … Read more
Google is testing placing a north east arrow ↗ symbol by the sitelinks in the Google Search results. We have seen arrows before with sitelinks but not the north east error symbol. This was spotted by Ramana on X, Scott Shorter on LinkedIn and then Brodie Clark on X. Here is a screenshot: I don’t … Read more
Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test. But Christian Kunz was able to repeat this over and over again, showing multiple local packs come up as he scrolls through the … Read more
Google is testing a new reviews user experience from the local panel listing in the search results. Instead of popping up the reviews in a new window over the search results, Google is taking you to a reviews card summary. I don’t think the reviews card summary is new, but it shows up when you … Read more
In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results. As a reminder, the perspectives search filter will give you long and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms. … Read more
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings. Ginny Marvin, the Google Ads … Read more
Google seems to be testing displaying user-uploaded product images within the Google Search product section. So that when you click on a product, instead of showing the official product image, it pulls a user-uploaded version. I personally cannot replicate this but Khushal Bherwani spotted this and posted a screenshot on X: I see the nice … Read more
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