Google is testing showing real blue anchor text based hyperlinks in the Google AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more – or maybe not – we have no data to validate this because Google won’t give it to us. This … Read more
Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy. This was spotted by Thomas Eccel who wrote on X, “Google Ads chose a new name for its former … Read more
Google’s John Mueller answered a question on Reddit about image alt text and SEO, offering a comprehensive explanation of why alt text is important and why using AI for automatically creating alt text may be inadequate. Alt Text The person asking the question wanted to know whether alt text was still relevant for search optimization. … Read more
Blog / Link Management / What Anchor Text is and What You Should Know About It Anchor text is the clickable text in a hyperlink, helping users and search engines understand the content of the linked page. Effective use of anchor texts can improve a page’s ranking, while overusing exact-match keywords can lead to penalties. … Read more
What Is Anchor Text? Anchor text (also known as link text) is clickable, linked text that takes users elsewhere. Like to another webpage, somewhere else on the same page, or to the user’s default email client. It’s often highlighted and underlined to make it stand out from the surrounding content. While anchor text can be … Read more
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important … Read more
At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your rankings. However, we rarely talk about how search engines like Google read and … Read more
In February, we caught Google testing a new search filter named “Web Results.” Well, last ***** it went live under the name “Web.” You can now filter search results to only show text links and weed out all the videos, images, and other non-text links. This might take some of you back to the 2007 … Read more
Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel. Here is a screenshot of this from Shameem Adhikarath who posted … Read more
421
229
714
826
543