Text optimization aims to increase organic traffic to a page by improving its ranking for target keyword queries in search engine results. Now, I’ll discuss an underrated tool I regularly use and have seen improve document rankings. There are many ranking factors, and we’ll touch on one of them. If interested, read more about SEO … Read more
Google Ads has this feature for call us extensions to scan to call, where Google shows you a QR code on the screen that you can scan from your phone to call. Now Google is testing to send this number to your phone via text or email. I cannot replicate the “send this number to … Read more
Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet. This was spotted by Brodie Clark who shared this on X – … Read more
Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet. This was spotted by Shameem Adhikarath who shared a video screen recording of this in action on X – … Read more
Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If your campaign is affected by these issues, rest assured that the problem is on Google … Read more
Google Ads has some new bugs today, one that Google confirmed over advertisers received a notice for “confusing text” for their ads and the other not yet confirmed around advertisers being unable to update their credit cards on file. Confusing Ad Text Issue Google confirmed a bug last ***** at about 11pm ET on Monday, … Read more
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify … Read more
A recent post on Reddit asked about the impact of having a website where most of the text was within images. Would Google be able to read the text, what is the SEO impact and would the text rank in the search results? This is a topic we have not covered in a long time … Read more
Rich text in Sitecore refers to the capability of the Sitecore content management system (CMS) to handle and display formatted text content with various styling options. It enables content editors to create and manage content that includes not just plain text, but also a range of formatting elements such as headings, paragraphs, lists, links, images, … Read more
Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on … Read more
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