Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO. Integrating this … Read more
One of the things I **** about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly … Read more
Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, “What should I do for Google” when you are writing content. He said just think what you need to do for your readers and leave everything else out of mind when it comes to the content you are writing. “I’d encourage you … Read more
What problems and challenges are we facing today? As an enterprise doing business in today’s dynamic and competitive global market, we are facing a multitude of challenges and opportunities: GRC, legal mandates, and regulatory compliance Cyber security breaching concerns Never-ending competitive products & services released into the market New disrupted technology emerging constantly Continuous customer/employee … Read more
In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the majority of PR pros only 10% of … Read more
For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and should be baked into processes far beyond digital marketing. But how do you change an organization’s mindset from SEO as a marketing channel, to SEO … Read more
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