I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it’s mostly related to the value that Reddit gives in training Gemini on how people talk. This tweet by Mordy Oberstein got me thinking. He searched for “What Reddit on the SERP means for … Read more
“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s … Read more
Have you wondered how Google is able to detect and stop artificial link building schemes designed to unfairly manipulate search rankings? SpamBrain, one of Google’s artificial intelligence systems, allows them to neutralize the impact of manufactured links. SpamBrain makes it so that Google can neutralize unnatural links rather than penalize for them. It’s not perfect, … Read more
Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important … Read more
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