The Google Maps pin scam: A new Google Business Profile threat

The Google Maps pin scam: A new Google Business Profile threat

There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit … Read more

Report: 64% of technical SEOs believe AI isn’t a job security threat

Report: 64% of technical SEOs believe AI isn’t a job security threat

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more

Google SGE a top threat to brand and product terms, study finds

Google SGE a top threat to brand and product terms, study finds

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re … Read more

Google autocomplete: The silent threat to your online reputation

Google autocomplete: The silent threat to your online reputation

While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals.  Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid schemes, … Read more

Facebook’s Flub-Up & the Number 1 Threat to Google: Interview

Facebook’s Flub-Up & the Number 1 Threat to Google: Interview

April 25, 2018   |   Posted by Mordy Oberstein The Evolution of Digital Marketing: From Facebook Flaws to Amazon Supremecy [Transcript] Mordy Oberstein: I am here with Mordecai Holtz who is the co-founder of Blue Thread Marketing. Thank you for joining us this morning, joining me this morning. Mordecai Holtz: Good morning. How are … Read more

Google Generative AI Search: Opportunity or Threat for SEOs?

Google Generative AI Search: Opportunity or Threat for SEOs?

ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative Experience and it has garnered the lion’s share of the spotlight. While we remain uncertain about the impact of these new experiences on search engine … Read more

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