tier

Netflix shifts focus to ad-supported tier as subscriber growth surges

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Netflix shifts focus to ad-supported tier as subscriber growth surges

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets … Read more

Netflix ads tier hits 40 million subscribers

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Netflix ads tier hits 40 million subscribers

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers … Read more

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