Fospha as TikTok’s New Measurement Partner – Search Engine Watch

Fospha as TikTok’s New Measurement Partner – Search Engine Watch

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear … Read more

TikTok’s new ad product gives publishers 50% stake

TikTok’s new ad product gives publishers 50% stake

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. How it works. Pulse Premiere is an extension of TikTok’s existing Pulse program, where a select group of top creators receive half the revenue from video advertisements shown immediately after their posts. The … Read more

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