What Is Dwell Time? Dwell time is the amount of time a user spends on a page after clicking through from search results before returning to those same search results. Let’s say you search for “keto diet for beginners.” You click the first result and spend seven minutes reading the content. You get really interested … Read more
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re both a lead magnet and a solution to a real problem. To the latter, SEO isn’t an exact science, and … Read more
Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig … Read more
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We inherited the … Read more
Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a *** topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? This article will explore the potential time-saving benefits … Read more
Does your website’s content scratch every itch your target audience has? If it doesn’t, you could be dealing with a content gap, which is more common than you might think. A content gap occurs whenever there’s a difference between the type of content your audience wants and the content actually provided on your website. In … Read more
SMX Next returns online Nov. 13-14, focusing on what’s working in search now and how to prepare for 2025. Search marketing is ever-changing. We’ve seen several big changes so far in 2024 including massive Google algorithm updates, the arrival of Google AI Overviews and multiple new AI Google Ads features and tools. Plus, revelations from … Read more
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain … Read more
For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates, changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself … Read more
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