Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do to improve your website. He said this on Reddit, writing, “over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.” John started off by explaining … Read more
Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls Differently The person asking the question wanted to know why backlink checkers show different backlinks … Read more
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. So instead of seeing the normal number of real time visitors in the GA4 real time reports, you are seeing … Read more
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. … Read more
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It is absolutely not a scam. It is legal, as long as you comply with relevant laws and regulations in your country. For example, here are FTC’s … Read more
In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and doing some focused work on the desktop, screens seem to dominate our attention. In this post, we’ll explore the latest screen time insights and how … Read more
Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through … Read more
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more
A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted by the helpful content update. In short, it still can take several months … Read more
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