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A Call to Strategic Leaders – Now is the time to Move, Align, and Prepare for AI / Blogs / Perficient

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A Call to Strategic Leaders – Now is the time to Move, Align, and Prepare for AI / Blogs / Perficient

Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more

Why accessibility is important (in the time of AI)

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Why accessibility is important (in the time of AI)

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 … Read more

Google Bard can now respond in real time

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Google Bard can now respond in real time

Google Bard, the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so … Read more

Why it’s time to reevaluate your match type and bidding strategy

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Why it’s time to reevaluate your match type and bidding strategy

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of … Read more

Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

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Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Gregg Finn – so much so that he now believes … Read more

Google AdSense Gains Real Time Verification & Meta Tag Verification

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Google AdSense Gains Real Time Verification & Meta Tag Verification

Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements. Google said they have “made some improvements to site management to make it quicker and easier to verify your site ownership and check your ads.txt status.” This update was made on Friday, September 15, 2023. … Read more

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